Research shows that your audience will remember image thrice as much as words. Image is a powerful visual tool that enhances your ability to communicate better, gives an instant visual boost to your presentation.
The choice of image makes the difference between regular presentations vs. the ones that stand out.
Here are few common image selection mistakes to avoid.
- ClipArt’s are boring:
Yes, my grandma still use them. They are boring & outdated, avoid using them in business presentation.
- Google images comes with a liability:
Google has it all – isn’t it? Not really. Google just indexes images from the web. Most of these images are owned by others & you might be at the risk of violating the image owner’s copyrights.
- Don’t use image for visual appeal:
Every element used in a design should have a purpose. Using images just for visual appeal is an unnecessary distraction that might dilute your core message. Thoughtful choice of image can do a much better job.
- Stock images are everywhere & over used:
The tendency now-a-days is to pick images from stock image sites & use them. The stock images are over used, please avoid.
Best practices in choosing the images for your presentation
- Choose a theme to tell your story:
A visual theme that reflects & communicates your core message helps you stand out in the crowd. For instance, if “fast growth” is your core message, few examples of visual theme can be Mountaineer, F1 Race, Skyscraper, etc. Once you decide on the theme, use the same image set across your presentation.
- Use real image:
This works very well especially if you are telling your own personal story. Show real images of the places, people, and culture. Let the audience experience your experience through the images.
- Choose a unique image style:
Choosing a unique style is another popular technique that catches instant eye balls. Here is an example
- Keep your image consistent:
Keeping your image consistent can give your presentation a glossy high-end finish. Try & achieve consistency in every aspect of image – color tones, elements, brightness, style, etc. Professional photographers will help you achieve this with ease. It’s worth the investment.
- Keep the image relevant to your audience:
If you are presenting to the Chinese, then better use Chinese visuals. Your audience will be able to relate to the images better. Another important aspect you need to pay attention to is the sensitivities of the audience – different culture has different ethos. So, use images that is acceptable to all.
Hope you found this article interesting. All the best for your next presentation!